Search This Blog

Showing posts with label Yatra. Show all posts
Showing posts with label Yatra. Show all posts

Sunday, January 29, 2012

Rent-a-fort in India's Rajasthan

20Jan,2012
By Rupam Jain Nair

JAIPUR, January 20, 2012 - One of India's prime tourist attractions, the princely forts and palaces of Rajasthan state, are hoping for a new lease on life -- literally.More than two million domestic and foreign tourists visit Rajasthan every year for a glimpse of the state's royal past and to experience the architectural legacy of kingdoms that lost their identity when India became a republic.
Topping the must-see list in the desert state are sites like the majestic Mehrangarh Fort, which dominates the skyline over the city of Jodhpur, and Jaipur's 16th century Amber Palace.But thousands more historic forts, palaces and private mansions, or "havelis", lie unvisited and uncared for -- victims of decades of neglect.

Shortly after Indian independence in 1947, many passed from private to public hands, either sold or ceded to the state government by their erstwhile princely owners who were unable to afford their upkeep. Now the state authorities -- who also struggled to fund their renovation and maintenance -- are offering them up for rent.Target tenants are domestic and foreign hospitality groups with the financial muscle to turn the properties into heritage hotels for well-heeled travellers.

"We are ready to lease the heritage properties. Those interested can sign a long-term rent agreement with us and they are free to convert them into hotels or any other interesting business venture," said state tourism secretary Usha Sharma. "Our idea is to save the heritage forts and palaces and also promote tourism," Sharma said.

It's an ambitious plan and, some say, a deeply flawed one, given the state of some of the properties on the rental list.Ruined ramparts, once used to keep out Mughal invaders, now provide a prime spot for locals to hang out their washing lines, while many properties have been stripped of their carved sandstone slabs, which end up in local markets.

The concept of "heritage hotels" in India originated in Rajasthan as owners unable to afford the upkeep of their ancestral homes converted them into hotels, sometimes with private partners or with the help of the government.Rajasthan currently accounts for 128 of the 178 heritage hotels spread across the country.

"Heritage hotels are always seen as something romantic. People from all over the world love to experience the glory of the bygone era," said Gaj Singh, secretary of the Heritage Hotel Association.

"The idea to lease these places is very interesting. They are untapped assets, and have the potential for massive growth," said Singh, who owns six heritage properties in Rajasthan.But the government's initiative has been clouded by a combination of poor infrastructure and excessive bureaucracy that has put off a number of potential takers for the leaseholds.

"These properties are extremely maintenance-heavy and are mired in complications at various levels," admitted Ashutosh Pednekar, the administrator of Alwar district, which has the largest concentration of forts in the country."A lot more needs to be done by the government to put them to good use. Private investors cannot do it alone," he said.

One group that has made a go of it is the Neemrana Hotels heritage chain, which runs more than 20 properties across India and decided to take on the 19th-century Tijara Fort (200 kilometres) 130 miles from Jaipur."We appreciated the government's plan, managed to acquire the lease of Tijara Fort and started our work," said Aman Nath, co-chairman of the Neemrana group.

Despite signing a 60-year lease agreement in 2005, it took the group several years to get final possession of the property.The original agreement was that the government would be responsible for providing basic infrastructure like roads, electricity and water.

"But everything is off-loaded on us," Nath said."We paid for the electricity and got the cables laid. We bought the land, drilled the water, did the piping and built the access road."We are doing all the work and the government is still on our back saying: why is it not happening on time?" he added. Rajasthan's tourism secretary, Usha Sharma, insisted that the government was firmly committed to the leasing programme.

"I don't think there is any problem. We are doing the best we can," she told AFP.Meanwhile, most of the properties listed for lease remain derelict and ignored."Some forts have simply vanished -- their stones taken by villagers to build their own home," said Alwar administrator Pednekar. "Only the names are left now," he added.

(sourced MySinchew.com)

Business Opportunity in Hospitality, Udaipur's HRH Group of Hotels eyes global brands for management of hotels. For more details read Article

Monday, March 14, 2011

Travel portals enhance offline services to grow customer base

Monday, Mar07, 2011, 6:06 PM

New Delhi, Mar 7 (PTI) Online travel service providers, such as Yatra, Makemytrip and Travelmasti, are strengthening offline offerings to make people who do not have access to credit cards avail of their services, as they look to expand consumer base.

Yatra today announced launch of a new ''Cash on Delivery'' (COD) service that enables the consumers to make bookings online or through a call centre and make payment in cash.

Similarly, while Travelmasti is looking to double the number of retail outlets in the next two years, Makemytrip has recently launched a new mobile application to give consumers an additional platform.

"We are positive that this initiative (COD) will help us gain popularity with customers who have limited access to credit or debit cards or are reluctant to use them," Yatra.com Chief Customer Experience Officer Sonia Mehta told PTI.

Yatra.com has launched the service in Delhi, NCR, Mumbai, Bangalore, Kolkata, Pune and Chennai.

"Three months from now, it will be rolled out in 14 new markets. With the new COD service, we are looking at a 5-7 per cent increase in out total offline business," Mehta added.

She said the offline business (that includes bookings made at the exclusive 34 Yatra retail outlets and through the call centres) currently contributes 20 per cent of the total sales but did not share absolute revenue figures.

The firm is offering COD payment option on international air travel and any holiday booking free of cost to customers.

Similarly, rival Makemytrip has also started COD service in Delhi and Mumbai.

"We have started offering cash on delivery for air ticket. As of today, this service is available in Delhi and Mumbai but will be soon expanded to rest of the country," Makemytrip Co-Founder and COO Keyur Joshi said.

Besides, the company is also using mobile telephony as another touch point. "We recently launched our exclusive application for BlackBerry mobile devices. Users can make instant booking by using this application," Joshi added.

On the other hand, another player Travelmasti that began operations in 2003 is also expanding its retail reach.

"We intend to double the number of lounges in the next two years. We are also considering introduction of COD services for consumers," Travelmasti CEO Saghan Aggarwal said.

The firm currently operates 24 lounges to book tickets offline.

He said the company has also struck partnership with leading private sector banks in the country for customers to make direct payments.

"Offline services account for almost 60 per cent of the total business," Aggarwal said without disclosing revenues. PTI VJR RKL